There are a few ways to improve the bottom line of your Shopify store, but each requires a different approach or resources.
While starting up a store, people typically spend most of their resources (time, money, energy) to get new customers through some form of marketing. While acquiring new customers can drive more revenue, it also increases costs. As the operations of a store mature, the complexity of running all the backend processes also increases. This includes fulfilling orders, managing logistics, providing customer support, doing inventory management, maintaining supply chain, and more. Read More…