Lifecycle emails are sent to customers at different points during the lifetime of their interaction with your Shopify store. These emails extend your interaction with the customer beyond a single purchase on your store. You can build loyalty and engagement, create advocates, and get repeat purchasers using these emails. All of these ultimately increase your brand value and revenue.

In this post, we will look at the importance of lifecycle emails, highlight the different types of emails, and list a number of Shopify apps you can use to automate lifecycle emails. Read More…