Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.
Wanting and having are different things, though.
Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.
The problem with both approaches is Read More…