3 Key Metrics for Repeat Customers

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is Read More…

Add Trust Badges to Your Shopify Store

As consumers shop online more and more, cybersecurity is becoming a growing concern among shoppers. For online stores, this means building trust amongst potential customers so that they spend their money before experiencing your products. This is where trust badges and seals can help.

In this post, we will go over why trust badges are important, the different types of badges, and how you can include badges on your Shopify store. Read More…

App of the Month – Bulk Discounts on Shopify

In this month’s featured app, we do a walkthrough of Shopify‘s own Bulk Discounts app. The app allows you to quickly create multiple discount codes in different sets, and import discount codes from third-party sites.

You can use different sets of discount codes to differentiate simultaneously-active promotions on your store. You can configure a number of settings for each discount set, like start and end dates, types of discounts, number of uses per discount, and more. Plan promotions in advance by setting up start dates in the future. Read More…

Shopify Email Marketing

Good content is still the best way to connect with and engage customers. These can be potential customers that may make a purchase on your Shopify store, or customers who have made a purchase in the past.

While social eCommerce is a good way to make your store and products easily shareable, a well crafted and rich sales pitch is better delivered through emails. That’s why email marketing is still more effective than social media marketing. Read More…