Email marketing plays an important role in a brand’s growth. A majority of people still prefer emails for commercial communication, and 81% of US online shoppers are more likely to make additional purchases due to receiving emails. In this post, we go over 3 email marketing tips for your Shopify store that you can quickly implement and start connecting with your customers.
We’ll take a look at how you can get email subscribers, automate emails, and create some simple campaigns. Read More…
Facebook Messenger is one of the most popular chat applications in the world. According to a report by Statista, the app had roughly 1 billion monthly active users as of July 2016. This makes Messenger an ideal platform for social selling through Shopify.
In this post, we’ll take a look at how you can use the Messenger app by Shopify to sell products directly through Facebook Messenger, and enable store chats and notifications within the messaging app. Read More…
With the holiday season approaching, it’s time to get your store ready for the sales and promotions, if you haven’t already. Shoppers tend to do almost half of their holiday shopping online. This means that you can capture part of these sales by promoting sales on your Shopify store.
In this post, we’ll take a look at five tips you can use to boost sales during Black Friday (November 25) and Cyber Monday (November 28) this year. Read More…
For some eCommerce stores on Shopify, there are products and services that are similar to each other, but have tiered pricing. This tiered pricing typically reflects the number of features that are included in that tier. By default, customers would have to go to the individual product page to see what these features are. However, you can make their life easier by adding pricing tables on Shopify to give an overview and comparison of these features.
What am I talking about? Here’s an example of pricing table that Shopify uses to show their plans.
In this post, we’ll take a look at why and when you can use pricing tables, and do a quick walkthrough of a free app that allows you to add pricing tables to your Shopify store. Read More…
An FAQ page on Shopify can be a useful addition to your store as it can serve a number of purposes. As your store grows, there may be questions that are not addressed in your sales copy or products’ description. Instead of leaving these questions unanswered until customers hear back from your support team (which may just be you in the beginning), add an FAQ page to address commonly asked questions.
In this post, we’ll take a look at how an FAQ page improves customer experience, tips for building one, and Shopify apps that can help. Read More…
Time for another edition of our quarterly list of top free Shopify apps. In this post, we take a look at an app that lets you display different currencies, a URL shortener that helps you track sales, and deliver documents as PDFs to customers within emails.
These apps are free to use, or have a premium versions available with more features. Read More…
There is a lot that goes into building your brand and increasing sales on your Shopify store. Part of the marketing effort is usually spent to manage social media profiles as this can help build and foster a community of your audience. This can be a lucrative driver of traffic and sales – as was the case for Trendy Treehouse using Instagram.
However, social can start taking up more time and energy as there can quickly be a lot of things to track. Here are five tips to help you better manage your social media profiles with some helpful tools to schedule and automate posts. Read More…
eCommerce sales are growing globally as more people have access to faster technology and better commerce infrastructure, and as the middle class rises. Given this growth, it is important to sell internationally on Shopify as this can open your store to new markets and increase your revenues.
According to eMarketer, eCommerce sales continue to grow globally and will reach $1.9 trillion in 2016. Read More…