Social selling with Shopify

Social Selling

Shopify is one of the most advanced platforms when it comes to social selling. Right out of the box, your Shopify store can integrate three of the most popular social sites – Facebook, Twitter, and Pinterest – as sales channels for your store.

This means that you can sell your Shopify products directly on these platforms. You can have better sales conversions from your followers as you can make it easier for them to purchase your products. Instead of navigating to your Shopify store, your followers can buy and share your products directly from social networks. Read More…

Create Better Shopify Social eCommerce

Shopify social ecommerce

Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social eCommerce.

You’d be surprised at how easy it is to turn Shopify social and reap the rewards from customers being able to easily share your products, make recommendations to their networks, and provide useful feedback about how they use and interact with your products. Read More…

Pinterest + Shopify: Sell Products with Pinterest Buyable Pins

Shopify Pinterest

Pinterest announced last week that it will allow buyable pins that integrate with Shopify store products. Any pin on Pinterest with a blue price can be purchased by Pinterest users directly through a “Buy It” button.

Currently, Shopify is one of only two platforms that lets you take advantage of the new “Buy It” button on Pinterest. Pinterest itself does not charge any type of commission on your products that are purchased directly on the social platform so it is a sales channel that you can start using at no additional cost. Read More…

How to Optimize Shopify Social Sharing

Optimize Shopify social sharing

Sharing products via social media is a great way to build a following and to interact with your customers. If you do it well, it can be a fairly low cost customer acquisition channel, and it also builds brand loyalty by allowing customers to interact with your shop and employees (people love knowing they’re talking to other people).

While you can add sharing buttons to your Shopify product pages pretty easily with the free AddThis app, this doesn’t mean that your products are shares are optimized. They can look better! Read More…

Improve your Shopify Pinterest Strategy

Shopify Pinterest

Social media marketing is a great way to raise brand awareness, but it’s typically not known for having a great conversion rate – especially when compared to search or email traffic.

However, that doesn’t mean that you should give up on optimizing your social media channels for selling! One of the best ways to do so is by driving traffic via Pinterest.

Yep, Pinterest. Not Facebook. While Facebook does generate significant Read More…