Prepare Your Shopify Store for Holiday Shopping

Shopify holiday sales

The holiday season is fast approaching. Along with it, comes a lot of spending on gifts and festivities. In the U.S. in 2013, holiday retail sales were close to $620 billion, according to Statista. Of these, retail eCommerce sales during the holidays were roughly $80 billion. This is a big chunk of annual eCommerce sales in the U.S.

It is important that your Shopify store is set up to take part in the holiday shopping season. Shoppers tend to do almost 44% of their holiday shopping online, according to a National Retail Federation report.

In the U.S., more than 15% of retailers start holiday promotions by October 1. If you haven’t set up your Shopify store for the holidays yet, here are some tips to get you started. Read More…

Shopify App of the Month: Automate Daily Deals

social selling through Shopify
We’re trying something new here at ShopStorm: We’ll be picking one helpful app a month to review on our blog. This is our first edition!

Promotions, flash sales, and discounts are a good way to clear out inventory and increase your sales. Your Shopify store comes out-of-the-box with the ability to provide discounts through promo codes for your products.

You can select a discount as a dollar value or a percentage off of the original price of a product. But you may want to give customers different discounts based on specific products (or product variants) or deals for only a certain time-period after which these automatically expire. Enter the Daily Deal app. Read More…

Create Better Shopify Social eCommerce

Shopify social ecommerce

Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social eCommerce.

You’d be surprised at how easy it is to turn Shopify social and reap the rewards from customers being able to easily share your products, make recommendations to their networks, and provide useful feedback about how they use and interact with your products. Read More…

Outsource Sales Using Shopify Referrals

Shopify Referral Network

You put a lot of effort into creating a great product that you know people are going to love and one that will create value for your customers. You’ve also created a great Shopify store to sell this product. You have thought of a business plan, thought of ways to provide great customer support, implemented social sharing, and ways to improve end-to-end customer experience.

But all these matter only when people are already on your Shopify site and make a purchase. Marketing your store and products to new customers Read More…