Prepare Your Shopify Store for Holiday Shopping

Published at October 21, 2015October 20, 2015 In Category Shop Tips Tags: gifts, holidays, marketing Leave a comment

The holiday season is fast approaching. Along with it, comes a lot of spending on gifts and festivities. In the U.S. in 2013, holiday retail sales were close to $620 billion, according to Statista. Of these, retail eCommerce sales during the holidays were roughly $80 billion. This is a big chunk of annual eCommerce sales in the U.S.

It is important that your Shopify store is set up to take part in the holiday shopping season. Shoppers tend to do almost 44% of their holiday shopping online, according to a National Retail Federation report.

In the U.S., more than 15% of retailers start holiday promotions by October 1. If you haven’t set up your Shopify store for the holidays yet, here are some tips to get you started. Read More…

Increase Your Shopify Average Order Value

Published at October 14, 2015October 19, 2015 In Category Shop Tips Tags: order value, sales 10 Comments

There are a few ways to improve the bottom line of your Shopify store, but each requires a different approach or resources.

While starting up a store, people typically spend most of their resources (time, money, energy) to get new customers through some form of marketing. While acquiring new customers can drive more revenue, it also increases costs. As the operations of a store mature, the complexity of running all the backend processes also increases. This includes fulfilling orders, managing logistics, providing customer support, doing inventory management, maintaining supply chain, and more. Read More…

5 Tips for More Effective Shopify Coupons

Published at September 30, 2015September 29, 2015 In Category Shop Tips Tags: coupons, customer service 4 Comments

Coupons are a great way to manage inventory, increase sales, and reward customers. According to an e-Tailing study, 56% of customers say coupons are “very important” in determining whether they will purchase from a store or not.

If used improperly, coupon codes can harm your sales and sour the customer experience. But, by keeping some simple things in mind while creating and using discount codes on your store, you can increase conversions, average order value, and customer loyalty (source).

Discounts make people feel like they’ve gotten a bargain and received better value for their money. In this post, we go over a few tips for your strategy around Shopify coupons. Read More…

September 2015 Edition: Top Free Shopify Apps

Published at September 16, 2015September 15, 2015 In Category Shop Tips Tags: free apps, Recommendations 1 Comment

Shopify has a number of free apps that you can use to enhance your online store. In our previous post about top free Shopify apps, we looked at apps for enhancing your receipts, including product reviews, printing orders, managing email newsletters, and more.

In this month’s edition of top free Shopify Apps, we will go over how to create a simple coupon pop up for your store, have a page on your store with your social media streams, enable targeted marketing within your store, and manage shipping information. Read More…

Create Customized Shopify Invoices

Published at September 9, 2015September 8, 2015 In Category Shop Tips Tags: invoices, Recommendations Leave a comment

Many businesses and customers rely on invoices to keep track of inventory and goods purchased from online stores. Shopify has a number of apps and tools to help you create a lasting impression with your Shopify invoices.

Invoices may be a minor part of a customer’s interaction with your store. But, a well designed, delivered-on-time, and branded invoice shows that you (and your brand) puts that little extra care in all things you do. You can automate and customize your invoices easily without any code on Shopify. Read More…

Tips to Enhance your Shopify Blog

Published at September 2, 2015August 2, 2019 In Category Shop Tips Tags: BlogFeeder, blogging, engage customers, search optimization, SEO 1 Comment

Imagine a scenario. You have set up your Shopify store. You have created all your products, product descriptions, and pages on the store site. You get customers who buy your products.

But, there is a new announcement you need to make about the product. You can send an email to your customers, but it may get lost in their inbox or may be hard to reference a month from now. This also only notifies existing customers, not new customers or media outlets. So how else can you create a repository of announcements and other information about your store?

One great way to keep customers in the loop is to use your blog. Read More…

Steps to Improve Shopify Product SEO

Published at August 19, 2015August 2, 2019 In Category Shop Tips Tags: search optimization, SEO 1 Comment

Search optimization and SEO are terms that all website administrators think about. But these don’t have to be services that you have to pay a lot to get. In this post, we will focus on some free methods of improving your search ranking.

Shopify has a number of built-in tools that improve Shopify product SEO to help potential customers easily find your store. Take advantage of these tools that include filling out descriptive fields for your pages and products, integrating customer reviews, and maintaining a regular blog. Read More…

Sell Content Access on Shopify

Published at August 12, 2015August 11, 2015 In Category Shop Tips Tags: content access, digital products, members 5 Comments

A members-only part of your site can be a versatile way of targeting specific content for specific customers. This is done through restricting content access. On your Shopify store, you can sell content access to paying customers or a subset of your store’s visitors.

As a Shopify merchant, you can use apps to quickly set up and create members-only areas or use code that requires customers to log in to access your store. Read More…