Expand your sales by selling wholesale with Shopify

Shopify Wholesale

Occasionally, a business may reach a point where their sales plateau or they hit a wall in terms of gaining new customers. There may also be niche retail stores that your target customers are already familiar with and are used to shopping at such stores (for example, think of gift and merchandise shops at country clubs). In addition, earlier on in your Shopify store journey, you may want to focus on generating cashflow.

In such cases, selling wholesale with Shopify can be one way to increase your brand recognition, generate more cashflow and bump up your revenue. Read More…

Better Branding: Using the Shopify Order Printer App

Using the Shopify Order Printer app

Your brand is one of the most important assets for your business. Making that extra effort to enhance your brand can leave a positive and memorable experience with your customers. Shopify gives you a lot of options to customize the digital presence of your brand, but your online store is not the only experience your customers are going to have with your brand.

In our post about building customer loyalty, we discussed how important the end-to-end customer journey is for a positive experience — from the second the customer lands on your online store, all the way to their experience when they receive and open your product package. In this post, we will focus on the Shopify Order Printer app and how it can help enhance the package branding, while also streamlining your backend work. Read More…

Pinterest + Shopify: Sell Products with Pinterest Buyable Pins

Shopify Pinterest

Pinterest announced last week that it will allow buyable pins that integrate with Shopify store products. Any pin on Pinterest with a blue price can be purchased by Pinterest users directly through a “Buy It” button.

Currently, Shopify is one of only two platforms that lets you take advantage of the new “Buy It” button on Pinterest. Pinterest itself does not charge any type of commission on your products that are purchased directly on the social platform so it is a sales channel that you can start using at no additional cost. Read More…

Level Up Your Customer Service with Shopify

Shopify customer service

No customer service is good customer service, according to a Harvard Business Review report. In the context of your Shopify store, this means that if the user experience on your storefront is so well drawn that users find all the information they need, and find answers to their questions easily on your site, then they don’t have to contact your customer service team (which may only consist of you at this stage).

But, there are always issues that come up and unique questions that can only be resolved through your customers reaching out directly to your store’s customer service team. The experience your customers have with your customer service can shape whether they remain your customers or switch to your competitors. Read More…

Sell Internationally: Shopify Tools to Help You Sell Abroad

Sell Internationally Shopify

As the cost of access to technology has gone down globally, eCommerce has risen in markets around the world. According to eCommerce trends between 2009 and 2014, China had the highest growth in eCommerce revenue globally with a 16-fold increase during that period.

In a previous post, we showed different ways to make your Shopify store multilingual. We also discussed why you should sell internationally with Shopify, as it increases your customer base, makes your brand more recognizable, and can increase sales. Read More…

Sell internationally: Create a multilingual Shopify store

Sell Internationally Multilingual Shopify

While selling your products on Shopify locally or within your country is a good start, you may be missing out on global opportunities by not selling overseas. Selling internationally can be a great way to increase your customer base and make your brand more recognizable.

In this post, we will go over different ways of making your store multilingual in order to reach local markets in different countries. This not only builds trust in your store by showing a customer-centric approach, but also gives your store a competitive advantage in foreign markets against a single-language competitor. Read More…

Sell Digital Products with Shopify to Expand Your Store Catalog

Sell Digital Products Shopify

Digital products can be great additions to your store as they provide hassle-free and instant delivery for your customers. There are many types of digital products and many reasons why they are increasingly popular – both for customers and store owners. But, let’s start with the basics…

What are digital products?

Digital products are any type of digital assets including media, web, software or document files. Read More…

Build Your Store by Building Customer Loyalty

One of the key metrics in an eCommerce business, like one you can set up through Shopify, is the lifetime value of a customer. Simply put, the lifetime value of a customer is the measure of how much revenue a single customer will create over a lifetime of interacting with your business.

Let’s take a simple example of shaving razors (check out Harry’s for a great online store example). If a customer buys razors for $5 each month from a single brand for 5 years before switching to a different brand, then the lifetime value of the customer is: $5 x 12 months x 5 years = $300.

A huge part of this value comes from Read More…