Pinterest + Shopify: Sell Products with Pinterest Buyable Pins

Published at June 10, 2015June 9, 2015 In Category Shop Tips Tags: Pinterest, Shopify news 1 Comment

Pinterest announced last week that it will allow buyable pins that integrate with Shopify store products. Any pin on Pinterest with a blue price can be purchased by Pinterest users directly through a “Buy It” button.

Currently, Shopify is one of only two platforms that lets you take advantage of the new “Buy It” button on Pinterest. Pinterest itself does not charge any type of commission on your products that are purchased directly on the social platform so it is a sales channel that you can start using at no additional cost. Read More…

Level Up Your Customer Service with Shopify

Published at June 3, 2015July 29, 2019 In Category Shop Tips Tags: customer service, Recommendations 3 Comments

No customer service is good customer service, according to a Harvard Business Review report. In the context of your Shopify store, this means that if the user experience on your storefront is so well drawn that users find all the information they need, and find answers to their questions easily on your site, then they don’t have to contact your customer service team (which may only consist of you at this stage).

But, there are always issues that come up and unique questions that can only be resolved through your customers reaching out directly to your store’s customer service team. The experience your customers have with your customer service can shape whether they remain your customers or switch to your competitors. Read More…

Sell Internationally: Shopify Tools to Help You Sell Abroad

Published at May 27, 2015July 29, 2019 In Category Shop Tips Tags: international sales, Recommendations 2 Comments

As the cost of access to technology has gone down globally, eCommerce has risen in markets around the world. According to eCommerce trends between 2009 and 2014, China had the highest growth in eCommerce revenue globally with a 16-fold increase during that period.

In a previous post, we showed different ways to make your Shopify store multilingual. We also discussed why you should sell internationally with Shopify, as it increases your customer base, makes your brand more recognizable, and can increase sales. Read More…

Sell internationally: Create a multilingual Shopify store

Published at May 21, 2015July 29, 2019 In Category Shop Tips Tags: international sales, themes 1 Comment

Sell Internationally Multilingual Shopify

While selling your products on Shopify locally or within your country is a good start, you may be missing out on global opportunities by not selling overseas. Selling internationally can be a great way to increase your customer base and make your brand more recognizable.

In this post, we will go over different ways of making your store multilingual in order to reach local markets in different countries. This not only builds trust in your store by showing a customer-centric approach, but also gives your store a competitive advantage in foreign markets against a single-language competitor. Read More…

Sell Digital Products with Shopify to Expand Your Store Catalog

Published at May 13, 2015July 29, 2019 In Category Shop Tips Tags: digital products, Shopify variants 2 Comments

Digital products can be great additions to your store as they provide hassle-free and instant delivery for your customers. There are many types of digital products and many reasons why they are increasingly popular – both for customers and store owners. But, let?s start with the basics?

What are digital products?

Digital products are any type of digital assets including media, web, software or document files. Read More…

Build Your Store by Building Customer Loyalty

Published at April 29, 2015July 29, 2019 In Category Shop Tips Tags: customer service, loyalty 5 Comments

One of the key metrics in an eCommerce business, like one you can set up through Shopify, is the lifetime value of a customer. Simply put, the lifetime value of a customer is the measure of how much revenue a single customer will create over a lifetime of interacting with your business.

Let’s take a simple example of shaving razors (check out Harry’s for a great online store example). If a customer buys razors for $5 each month from a single brand for 5 years before switching to a different brand, then the lifetime value of the customer is: $5 x 12 months x 5 years = $300.

A huge part of this value comes from Read More…

New Feature: Shopify Storefront Editor

Published at March 3, 2015March 6, 2015 In Category Announcements, Shop Tips Tags: Shopify news Leave a comment

Shopify has announced a new feature we’re pretty big fans of recently, and we’re giving you the scoop on it today. The Shopify Storefront Editor went live last week, and you can try it out over the next couple of weeks to see how you like it for managing your theme options.

This is an awesome step forward to let you see how changes affect your site in real time. Previously, you’d have to adjust a setting, then view a live preview of the changes to see how your site was affected. The Shopify Storefront Editor takes the guesswork out of these changes for you by Read More…

How to Optimize Shopify Social Sharing

Published at January 19, 2015July 29, 2019 In Category Shop Tips Tags: Pinterest, Recommendations 3 Comments

Sharing products via social media is a great way to build a following and to interact with your customers. If you do it well, it can be a fairly low cost customer acquisition channel, and it also builds brand loyalty by allowing customers to interact with your shop and employees (people love knowing they’re talking to other people).

While you can add sharing buttons to your Shopify product pages pretty easily with the free AddThis app, this doesn’t mean that your products are shares are optimized. They can look better! Read More…