A members-only part of your site can be a versatile way of targeting specific content for specific customers. This is done through restricting content access. On your Shopify store, you can sell content access to paying customers or a subset of your store’s visitors.
As a Shopify merchant, you can use apps to quickly set up and create members-only areas or use code that requires customers to log in to access your store. Read More…
Mobile usage across the world has skyrocketed recently fuelled by cheaper devices and faster mobile-network data speeds. This means that more and more people are using devices other than desktop computers to browse the internet.
What this means for your Shopify store is that an increasing number of potential customers are coming to your store intending to make purchases using their mobile devices. Read More…
Good content is still the best way to connect with and engage customers. These can be potential customers that may make a purchase on your Shopify store, or customers who have made a purchase in the past.
While social eCommerce is a good way to make your store and products easily shareable, a well crafted and rich sales pitch is better delivered through emails. That’s why email marketing is still more effective than social media marketing. Read More…
Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social eCommerce.
You’d be surprised at how easy it is to turn Shopify social and reap the rewards from customers being able to easily share your products, make recommendations to their networks, and provide useful feedback about how they use and interact with your products. Read More…
People like free things. According to a Priceonomics article, if given a choice between getting a $10 gift card for free vs buying a $20 gift card for $7 (where people gain $12 instead of the free $10), almost everyone opted to get the $10 gift card. People really like free things.
A free giveaway on your Shopify store can go a long way to entice potential customers and build better branding. Read More…
You put a lot of effort into creating a great product that you know people are going to love and one that will create value for your customers. You’ve also created a great Shopify store to sell this product. You have thought of a business plan, thought of ways to provide great customer support, implemented social sharing, and ways to improve end-to-end customer experience.
But all these matter only when people are already on your Shopify site and make a purchase. Marketing your store and products to new customers Read More…
Shopify gives you an easy to use platform to set up your eCommerce store. You get many features out-of-the-box that you can set up (without needing to know any code!) using Shopify’s user-friendly backend. Shopify includes features like customizing the design of your website storefront, categorizing products you want to sell on your online store, connecting to payment gateways like Stripe and PayPal, and more.
You also get access to Shopify’s App Store that lists hundreds of apps that can enhance your store by adding features and functionality both on the front and the back end. Although many apps have a monthly price to use, you don’t have to go broke in order to get some great add-ons to your store. Read More…
Occasionally, a business may reach a point where their sales plateau or they hit a wall in terms of gaining new customers. There may also be niche retail stores that your target customers are already familiar with and are used to shopping at such stores (for example, think of gift and merchandise shops at country clubs). In addition, earlier on in your Shopify store journey, you may want to focus on generating cashflow.
In such cases, selling wholesale with Shopify can be one way to increase your brand recognition, generate more cashflow and bump up your revenue. Read More…