How to Get the Most Out of Shopify

Published at March 7, 2017July 19, 2019 In Category Shop Tips Tags: digital products, marketing, sales Leave a comment

This is a guest post from Patrick Foster, an eCommerce entrepreneur, coach, and writer. He currently writes on EcommerceTips.org where he shares engaging eCommerce content for entrepreneurs, bloggers and business owners.

So you have decided to take the plunge and start your own eCommerce journey? Good.

Got your products sorted? Been through market validation? Now, the next logical step is to build up a solid online brand that will help launch your products to the world. Here are some top tips on how to get the most out of your entrepreneurial journey with Shopify. Read More…

Mid-Year Check: Tips to Gain Shopify Sales

Published at July 21, 2016July 20, 2016 In Category Shop Tips Tags: marketing, sales Leave a comment

As we get to a little over halfway through the year, let’s take a step back from all the shop tips and store enhancements you’ve been reading about. In this post, we will focus on things that we all try to look for in eCommerce stores. These are often part of our objections to purchase from a particular store, and you can gain Shopify sales by addressing these.

Here are five basic things that can help overcome these sales objections, and that customers seek in Shopify stores. Read More…

3 Key Metrics for Repeat Customers

Published at July 19, 2016July 12, 2016 In Category Shop Tips Tags: conversions, engage customers, loyalty, sales 2 Comments

Every Shopify store I talk to wants the same thing: to build a base of loyal customers who love their products and buy from their store regularly.

Wanting and having are different things, though.

Some stores try and take a quantitative approach by signing up for every analytics service they can and measuring all the things. Others take a more qualitative approach and try to find common characteristics their customers share and create an experience that they believe will resonate with their customers.

The problem with both approaches is Read More…

Use the Shopify Buy Button to Sell on External Sites

Published at March 30, 2016August 2, 2019 In Category Shop Tips Tags: buy button, sales, sales channels 18 Comments

A Shopify store may not be your first or only presence online. Many people build a following on external sites or blogs before thinking of selling products online. Even after starting a Shopify store, some people may want to continue their presence on external sites or blogs. In such cases, you don’t always have to send people over to your Shopify store to purchase products. You can start selling your products on external sites by embedding the Shopify Buy Button on those sites.

In this post, we will go over how to set up the Buy Button for your Shopify products, and the advantages and limitations of using the button. Read More…

Update: Accepting Recurring Payments on Shopify

Published at February 18, 2016February 17, 2016 In Category Shop Tips Tags: Payments, sales, subscriptions 2 Comments

There has been a lot of change and improvement in apps enabling recurring payments for Shopify since our last post about recurring payments. This includes new features, integrations, support, and a wider adoption of these apps on Shopify stores.

In this post, we will look at the top three recurring payment apps currently available, and do a quick comparison for things to consider while starting with any of these apps. Read More…

Create a Private Shopping Club with Shopify

Published at February 11, 2016February 10, 2016 In Category Shop Tips Tags: content access, members, sales Leave a comment

You can turn your Shopify into a members-only private shopping club. This can mean requiring a free sign-up to the store before you can purchase products (like Frank & Oak) or requiring a paid membership to have the ability to browse and shop at the store (like Sam’s Club or Costco).

In this post, we will look at how to implement exclusive areas on your Shopify store through the Locksmith app. Read More…

Volume Discounts on Shopify to Increase Order Values

Published at February 4, 2016February 3, 2016 In Category Shop Tips Tags: coupons, order value, promotions, sales, wholesale Leave a comment

One way to get customers to purchase more items from your Shopify store is to offer volume discounts. Volume discounts are discounts based on the quantity of items purchased. This can be for a single product, or on the entire store. Many companies offer such discounts where, the more items you purchase, the lower the per-item price.

There are many examples of volume discounts as these can have many tiers of pricing based on quantity, or simple buy-one-get-second-half-price deals – take a look at Harry’s razors, and T-Mobile’s latest sale. In this post, we’ll look at a few advantages and pitfalls of offering volume discounts, and how to activate tiered pricing for your Shopify store. Read More…

Upsell and Cross-Sell Products on Shopify

Published at November 18, 2015August 2, 2019 In Category App Review, Shop Tips Tags: cross-sell, Recommendations, sales, upsell 3 Comments

Upsell and cross-sell opportunities on your Shopify store can boost sales and lead to a better customer experience. Upselling and cross-selling is an important way to increase average order value.

These can also improve customer and user experience on your store site by making related products easier to find. If done right, upselling and cross-selling make recommendations to customers about products they would or should have bought anyway. This ensures that customers don’t have to create a separate order for related items on your store because they weren’t aware, or search for these products on other vendor websites. Read More…