It’s 2019 and consumers are shopping online more and more. Cybersecurity is an ever-growing concern for Shopify shoppers. For online stores, this means building trust amongst potential customers so that they spend their money before experiencing your products. This is where trust badges and seals can help.
In this post, we will go over why trust badges are important, the different types of badges, and how you can include badges on your Shopify store. Read More…
There are a number of things that influence your site’s search engine optimization (SEO). Even though one of the key factors is relevant content, there are a number of other things you can do to improve your Shopify store SEO. SEO is an ongoing process so you should revisit the checklist periodically and keep it in mind when creating new content on your store.
In this post, we’ll take a look at 3 ways you can improve your store’s search optimization – by making navigation easier, using the right amount of keywords, and speeding up your site. Read More…
Social media tends to be a big driver of brand awareness, and in cases like Trendy Treehouse, one of the biggest factors contributing to sales. Shopify store owners can use social media to highlight their customers and how they’re using products, including adding an Instagram feed on Shopify.
In this post, we’ll take a look at an app that allows you to import your Instagram feed and display it on your store. Read More…
Free shipping is the top incentive for 9 out of 10 consumers to shop more on an online store, according to this Marketing Land article. In addition, almost half of online shoppers will add to their carts to qualify for free shipping. Free shipping tends to be one of the strongest drivers that affects customer behaviour.
With that in mind, we’re excited to announce our new Shipping Bar app for Shopify stores that can help you highlight free or flat-rate shipping so that you can boost your sales and grow your average order values. Read More…
In this post, we take a look at how you can sell time bookings and appointments through Shopify. This means that customers can pick a time and/or date in a calendar, and pay via Shopify’s checkout to complete their registration for the appointment. Shopify has a number of apps that can help enable calendar bookings or date pickers so that registrations can be completed on your store, rather than using or going to a third-party calendar provider. Read More…
Online learning has been growing in popularity over the last few years. The barriers to set up online courses have been reducing where it is no longer large organizations or institutions who are able to create these courses.
Online learning allows providers to share their knowledge at a low cost, and allows learners access to this low-cost learning from anywhere and at any time. In this post, we’ll take a look at a couple of ways you can use Shopify to sell online courses. Read More…
Email marketing plays an important role in a brand’s growth. A majority of people still prefer emails for commercial communication, and 81% of US online shoppers are more likely to make additional purchases due to receiving emails. In this post, we go over 3 email marketing tips for your Shopify store that you can quickly implement and start connecting with your customers.
We’ll take a look at how you can get email subscribers, automate emails, and create some simple campaigns. Read More…
Facebook Messenger is one of the most popular chat applications in the world. According to a report by Statista, the app had roughly 1 billion monthly active users as of July 2016. This makes Messenger an ideal platform for social selling through Shopify.
In this post, we’ll take a look at how you can use the Messenger app by Shopify to sell products directly through Facebook Messenger, and enable store chats and notifications within the messaging app. Read More…