Customer Happiness – December 2015

happiness report

Last 2015 happiness report! Our happiness reports give you some insight into how our customer service performs in terms of conversations handled, happiness ratings, and average response times.

In December, we had a few things we wanted to work on, as our stated goals were:

…we’ll be working towards maintaining happiness ratings while bringing our average reply time back down as we work on having more flexibility and handoffs between our customer service team.

We were able to nail the first one, but struggled with our response times due to the holiday breaks (for which our team was off).

Here’s how December compared to our our November report:

Number% Change
Customers Helped251decreased 20%
Conversations Opened331decreased 18%
Happiness Rating100%increased 2%
Satisfaction Rating100%increased 2%
Average Time to First Reply10h 48mincreased 6.7%
Average Replies per Conversation3.62increased 12%
Average Response Time10h 52mincreased 3%
Percent Replies within 12hr89%decreased 2%


We increased our happiness and satisfaction ratings back to 100%, which was one of our goals for the month. While our percent replies in 12 hours declined slightly, we’re happy that we were able to keep this high despite the long breaks with no replies while our team was off for the Christmas holiday.


Our average response times dipped a bit this month. While this is explained by the holiday breaks, we still wanted to maintain or improve upon these numbers, so we’ll continue to focus on this in the next months.


In January (2016 Q1 ?) we’ll be working to decrease average response times and maintain our high happiness ratings in the process. We’d also like to keep replies within 12 hours high or improve this next month.

Welcome to 2016 y’all smile Happy New Year!

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Beka Rice

Content Manager at ShopStorm
Beka is our resident content crafter and service coach. She maintains our knowledge base / app documentation, helps handle customer inquiries, and works to improve our service team.

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