Shopify App of the Month: Automate Daily Deals

social selling through Shopify
We’re trying something new here at ShopStorm: We’ll be picking one helpful app a month to review on our blog. This is our first edition!

Promotions, flash sales, and discounts are a good way to clear out inventory and increase your sales. Your Shopify store comes out-of-the-box with the ability to provide discounts through promo codes for your products.

You can select a discount as a dollar value or a percentage off of the original price of a product. But you may want to give customers different discounts based on specific products (or product variants) or deals for only a certain time-period after which these automatically expire. Enter the Daily Deal app. Read More…

Steps to Improve Shopify Product SEO

SEO Shopify Products

Search optimization and SEO are terms that all website administrators think about. But these don’t have to be services that you have to pay a lot to get. In this post, we will focus on some free methods of improving your search ranking.

Shopify has a number of built-in tools that improve Shopify product SEO to help potential customers easily find your store. Take advantage of these tools that include filling out descriptive fields for your pages and products, integrating customer reviews, and maintaining a regular blog. Read More…

Sell Content Access on Shopify

Content Access Shopify

A members-only part of your site can be a versatile way of targeting specific content for specific customers. This is done through restricting content access. On your Shopify store, you can sell content access to paying customers or a subset of your store’s visitors.

As a Shopify merchant, you can use apps to quickly set up and create members-only areas or use code that requires customers to log in to access your store. Read More…

Importance of Mobile-Friendly Shopify Stores

Mobile-Friendly Shopify Stores

Mobile usage across the world has skyrocketed recently fuelled by cheaper devices and faster mobile-network data speeds. This means that more and more people are using devices other than desktop computers to browse the internet.

What this means for your Shopify store is that an increasing number of potential customers are coming to your store intending to make purchases using their mobile devices. Read More…

Shopify Email Marketing

Shopify Email Marketing

Good content is still the best way to connect with and engage customers. These can be potential customers that may make a purchase on your Shopify store, or customers who have made a purchase in the past.

While social eCommerce is a good way to make your store and products easily shareable, a well crafted and rich sales pitch is better delivered through emails. That’s why email marketing is still more effective than social media marketing. Read More…

Create Better Shopify Social eCommerce

Shopify social ecommerce

Social media marketing is not simply about posting updates or information on social platforms. It is about listening to customers and enabling them to share your brand with others. Shopify makes it easy to integrate your social strategy right out of the box, and there are a number of apps to build your Shopify social eCommerce.

You’d be surprised at how easy it is to turn Shopify social and reap the rewards from customers being able to easily share your products, make recommendations to their networks, and provide useful feedback about how they use and interact with your products. Read More…

Run Contests on Shopify to Get Leads

Run Contests on Shopify

People like free things. According to a Priceonomics article, if given a choice between getting a $10 gift card for free vs buying a $20 gift card for $7 (where people gain $12 instead of the free $10), almost everyone opted to get the $10 gift card. People really like free things.

A free giveaway on your Shopify store can go a long way to entice potential customers and build better branding. Read More…