Outsource Sales Using Shopify Referrals

Shopify Referral Network

You put a lot of effort into creating a great product that you know people are going to love and one that will create value for your customers. You’ve also created a great Shopify store to sell this product. You have thought of a business plan, thought of ways to provide great customer support, implemented social sharing, and ways to improve end-to-end customer experience.

But all these matter only when people are already on your Shopify site and make a purchase. Marketing your store and products to new customers Read More…

July 2015 Edition: Top 7 Free Shopify Apps

Best Free Shopify apps

Shopify gives you an easy to use platform to set up your eCommerce store. You get many features out-of-the-box that you can set up (without needing to know any code!) using Shopify’s user-friendly backend. Shopify includes features like customizing the design of your website storefront, categorizing products you want to sell on your online store, connecting to payment gateways like Stripe and PayPal, and more.

You also get access to Shopify’s App Store that lists hundreds of apps that can enhance your store by adding features and functionality both on the front and the back end. Although many apps have a monthly price to use, you don’t have to go broke in order to get some great add-ons to your store. Read More…

Expand your sales by selling wholesale with Shopify

Shopify Wholesale

Occasionally, a business may reach a point where their sales plateau or they hit a wall in terms of gaining new customers. There may also be niche retail stores that your target customers are already familiar with and are used to shopping at such stores (for example, think of gift and merchandise shops at country clubs). In addition, earlier on in your Shopify store journey, you may want to focus on generating cashflow.

In such cases, selling wholesale with Shopify can be one way to increase your brand recognition, generate more cashflow and bump up your revenue. Read More…

How to add a survey to the Shopify Thank You page

Survey Shopify Thank You Page

A lot of the focus on marketing for eCommerce store is placed on advertising, pay-per-click campaigns, or other customer acquisition strategies. However, there are tons of opportunities to market to users who are already on your site to improve conversion rates or customer retention.

There are several examples of missed opportunities for retention or further marketing on eCommerce sites. For example, Read More…

Better Branding: Using the Shopify Order Printer App

Using the Shopify Order Printer app

Your brand is one of the most important assets for your business. Making that extra effort to enhance your brand can leave a positive and memorable experience with your customers. Shopify gives you a lot of options to customize the digital presence of your brand, but your online store is not the only experience your customers are going to have with your brand.

In our post about building customer loyalty, we discussed how important the end-to-end customer journey is for a positive experience — from the second the customer lands on your online store, all the way to their experience when they receive and open your product package. In this post, we will focus on the Shopify Order Printer app and how it can help enhance the package branding, while also streamlining your backend work. Read More…

Pinterest + Shopify: Sell Products with Pinterest Buyable Pins

Shopify Pinterest

Pinterest announced last week that it will allow buyable pins that integrate with Shopify store products. Any pin on Pinterest with a blue price can be purchased by Pinterest users directly through a “Buy It” button.

Currently, Shopify is one of only two platforms that lets you take advantage of the new “Buy It” button on Pinterest. Pinterest itself does not charge any type of commission on your products that are purchased directly on the social platform so it is a sales channel that you can start using at no additional cost. Read More…