No customer service is good customer service, according to a Harvard Business Review report. In the context of your Shopify store, this means that if the user experience on your storefront is so well drawn that users find all the information they need, and find answers to their questions easily on your site, then they don’t have to contact your customer service team (which may only consist of you at this stage).
But, there are always issues that come up and unique questions that can only be resolved through your customers reaching out directly to your store’s customer service team. The experience your customers have with your customer service can shape whether they remain your customers or switch to your competitors. Read More…