In this edition of top Shopify apps (most of them FREE), we take a look at how to diagnose and fix SEO issues on your store, automatically display different currencies, and give a quick view of products in your store. Read More…
Shopify is one of the most advanced platforms when it comes to social selling. Right out of the box, your Shopify store can integrate three of the most popular social sites – Facebook, Twitter, and Pinterest – as sales channels for your store.
This means that you can sell your Shopify products directly on these platforms. You can have better sales conversions from your followers as you can make it easier for them to purchase your products. Instead of navigating to your Shopify store, your followers can buy and share your products directly from social networks. Read More…
Upsell and cross-sell opportunities on your Shopify store can boost sales and lead to a better customer experience. Upselling and cross-selling is an important way to increase average order value.
These can also improve customer and user experience on your store site by making related products easier to find. If done right, upselling and cross-selling make recommendations to customers about products they would or should have bought anyway. This ensures that customers don’t have to create a separate order for related items on your store because they weren’t aware, or search for these products on other vendor websites. Read More…
In this month’s featured app, we do a walkthrough of Shopify‘s own Bulk Discounts app. The app allows you to quickly create multiple discount codes in different sets, and import discount codes from third-party sites.
You can use different sets of discount codes to differentiate simultaneously-active promotions on your store. You can configure a number of settings for each discount set, like start and end dates, types of discounts, number of uses per discount, and more. Plan promotions in advance by setting up start dates in the future. Read More…
Retail sales usually pick up going into the holiday season at the end of the year for most stores. In our post about how to prepare your Shopify store for the holidays, we covered a number of things that can help you boost sales. In this post, we will go over how to sell gift cards on your store to boost sales, especially while preparing for the holidays.
Gift cards are easy-to-create digital products that you can set up on your Shopify store if you are on the Professional or Unlimited plans. In this post, we cover why gift cards are important in your product line-up, how to create them for your online store, and a quick overview of how to create them for the Shopify POS system. Read More…
We discussed how you can enhance your branding by using Shopify‘s free Order Printer app in a previous post. The app allows you to easily create customized printed order invoices, receipts, labels, packing slips, and more. This gives you a chance to create additional visibility of your brand by including branded printed material in the shipped orders.
Even though the Order Printer app creates a nice layout for printed materials, you need to modify the HTML within the template in order to customize it fully to your needs. This can be difficult without knowing HTML, or some design fundamentals. This is where the Order Printer Templates app can help. Read More…
The holiday season is fast approaching. Along with it, comes a lot of spending on gifts and festivities. In the U.S. in 2013, holiday retail sales were close to $620 billion, according to Statista. Of these, retail eCommerce sales during the holidays were roughly $80 billion. This is a big chunk of annual eCommerce sales in the U.S.
It is important that your Shopify store is set up to take part in the holiday shopping season. Shoppers tend to do almost 44% of their holiday shopping online, according to a National Retail Federation report.
In the U.S., more than 15% of retailers start holiday promotions by October 1. If you haven’t set up your Shopify store for the holidays yet, here are some tips to get you started. Read More…
There are a few ways to improve the bottom line of your Shopify store, but each requires a different approach or resources.
While starting up a store, people typically spend most of their resources (time, money, energy) to get new customers through some form of marketing. While acquiring new customers can drive more revenue, it also increases costs. As the operations of a store mature, the complexity of running all the backend processes also increases. This includes fulfilling orders, managing logistics, providing customer support, doing inventory management, maintaining supply chain, and more. Read More…