Create a Private Shopping Club with Shopify

shopping online more and more

You can turn your Shopify into a members-only private shopping club. This can mean requiring a free sign-up to the store before you can purchase products (like Frank & Oak) or requiring a paid membership to have the ability to browse and shop at the store (like Sam’s Club or Costco).

In this post, we will look at how to implement exclusive areas on your Shopify store through the Locksmith app. Read More…

Volume Discounts on Shopify to Increase Order Values

grow your Shopify store

One way to get customers to purchase more items from your Shopify store is to offer volume discounts. Volume discounts are discounts based on the quantity of items purchased. This can be for a single product, or on the entire store. Many companies offer such discounts where, the more items you purchase, the lower the per-item price.

There are many examples of volume discounts as these can have many tiers of pricing based on quantity, or simple buy-one-get-second-half-price deals – take a look at Harry’s razors, and T-Mobile’s latest sale. In this post, we’ll look at a few advantages and pitfalls of offering volume discounts, and how to activate tiered pricing for your Shopify store. Read More…

Get your Shopify Store Ready for Valentine’s Day Shopping

Valentine’s Day Shopping

The beginning of the year can be a slow time for merchants and store owners as shoppers usually do most of their purchasing during or around the holiday season. Valentine’s Day is the first major sales opportunity for the year as consumers come back for gift purchases.

Shopify store owners can do a number of things to prepare their store for this resurgence in sales. In this article, we highlight how the meaning of the day has evolved for shoppers, and list 5 tips to prepare your store. Read More…

App of the Month: Social Marketing with Kit

social selling through Shopify

Social media presence for businesses is a must these days. But, if social media isn’t an area that you understand well, or if you’re spending too much time creating posts without getting much engagement, then it can be discouraging as a marketing strategy. Shopify store owners may face the dilemma of hiring expensive social media experts, or investing their own time in learning social marketing. Or just give up on social media as a strategy.

For Shopify, there is an easier and lower cost solution to revamping your social marketing. In this post, we showcase how the Kit app can help you run your social marketing from your phone via text messages any time you want. Read More…

Essential Shopify Store Checklist for 2016

Shopify Store Checklist

As sales grow slower after the holidays, the beginning of the year can be a great time to beef up your Shopify for the coming year. In this post, we’ll give you a Shopify store checklist of essential things that can enhance your eCommerce business.

Here is a list of things you can work on to improve your store functionality and design, tap different channels for marketing, and create great customer experiences. Read More…

Bundle Products on your Shopify Store

Shopify bundle products

In our last post for the year, we will discuss how you can bundle products to increase your average order value, enhance the customer experience, and raise the profile of new products on your Shopify store.

As holiday shopping winds down, and you prepare for new inventory, bundling products together is one way of selling or clearing-from-inventory less popular items. In this post, we will go over the advantages of bundling products, and two apps that can help you bundle products on Shopify. Read More…

App of the Month: Automate Twitter Posts on Shopify

social selling through Shopify

Twitter can be a powerful marketing tool for your Shopify store. You can use Twitter as a sales channel to let Twitter users purchase your products directly from the social platform. You can also automate Twitter posts so that your followers don’t miss any announcements.

There are a number of third-party platforms that you can use to automate social media posts. These are robust tools for a variety of social platforms. But, if you are only focused on Twitter for now, you can use the FREE Social Autopilot app for Shopify to automate some of your tweets. Read More…

Pros and Cons of Offering Phone Service

Shopify store

Customer support is an important part of building your Shopify store. Since customers cannot touch-or-feel your products before they purchase, or talk to a physical salesperson, most online stores provide a contact form for customers to get in touch with questions. You can take this support to another level by including a phone service for your store.

Before you start offering phone customer service, there are a number of things to keep in mind to ensure that it helps your store, rather than detracts from it. In this post, we look at the pros and cons of offering customer service via phone for your Shopify store, as well as some services and apps you can use to get started. Read More…